Privacy policy.

We respect your privacy. This policy explains what information we collect, why, who we share it with, how long we keep it, and how you can control it.

Last updated: July 19, 2026

California residents: you can opt out of the sharing of your personal information for cross-context behavioral advertising at any time via our Do Not Sell or Share My Personal Information page, or by rejecting non-essential cookies in the banner shown at the bottom of the site.

1. Who we are

MoodifyPet is a brand of 10xGrow LLC ("MoodifyPet," "we," "us"). You can contact us about privacy at privacy@moodifypetus.com.

2. Categories of personal information we collect

In the last 12 months we have collected the categories of personal information listed below, from the sources listed, for the business purposes listed. This table is provided to satisfy the CCPA/CPRA notice-at-collection requirement.

Category	Examples	Source	Business purpose
Identifiers	Name, email, shipping/billing address, phone (if provided), IP address	You, your device	Order fulfillment, customer service, fraud prevention
Commercial information	Orders, subscription history, refunds	You, Shopify	Processing orders, recurring billing, accounting
Financial information	Payment method tokens (we never see full card numbers)	Shopify Payments	Charging authorized orders
Internet / device activity	Pages viewed, referring URL, device type, cookie identifiers	Your device	Analytics, advertising measurement, site improvement
Communications you send us	Emails, contact-form messages, chat messages	You	Responding to your request, quality control
Inferences	Product preferences (e.g. multi-cat household)	Your activity	Personalizing recommendations

We do not knowingly collect information from children under 13 and do not direct our services to children.

3. How we use your information

To process and ship your orders and manage subscriptions.
To send order confirmations, shipping updates, subscription renewal reminders, and customer-service replies.
To send marketing emails — only if you opt in.
To improve our website, products, and customer experience.
To measure advertising performance and (with your consent) show relevant ads on third-party platforms.
To prevent fraud and comply with legal obligations.

4. Advertising, analytics & the Meta Pixel

We use the following third-party technologies:

Meta (Facebook) Pixel — sends page-view, product-view, add-to-cart, initiate-checkout, subscribe, and purchase events, plus your IP address and cookie identifiers, to Meta Platforms, Inc. for advertising measurement and retargeting.
Google Analytics 4 — session and page analytics, IP address (truncated), device information.
Shopify — cart, checkout, order and subscription processing.

The Meta Pixel and Google Analytics only load after you accept non-essential cookies in our banner. If you reject, or if your browser sends a Global Privacy Control (GPC) signal, we do not load these tags on your visit. Under CCPA/CPRA the transfer of online identifiers and event data to Meta for advertising constitutes "sharing" for cross-context behavioral advertising — you can opt out at any time on the Do Not Sell or Share page.

5. Sharing your information

We do not sell your personal information in exchange for money. We share it only with the service providers we need to run the business: payment processors (Shopify Payments, Stripe), shipping carriers, subscription platform (Shopify), email platforms, advertising platforms (Meta, Google) where you have not opted out, analytics tools, and customer-support tools. Each is contractually limited to using your data only to provide the service to us.

6. Cookies

We use cookies and similar technologies for three purposes:

Essential — cart, checkout, session, security. Always on; the site does not function without them.
Analytics — Google Analytics. Loaded only after consent.
Advertising — Meta Pixel. Loaded only after consent.

You can change your choice at any time by clearing browser cookies for this domain — the banner will re-appear.

7. Your rights

Depending on where you live, you have some or all of the following rights:

Know what personal information we hold and receive a copy or summary.
Correct inaccurate personal information.
Delete personal information (subject to legal exceptions).
Opt out of the sharing of personal information for cross-context behavioral advertising (California).
Object to certain processing or request data portability (EU/UK).
Not be discriminated against for exercising any of these rights.

To exercise any right, email privacy@moodifypetus.com. We respond within 45 days (extendable once by an additional 45 days if reasonably necessary, and we will tell you why). We verify requests by matching the email address against your order history; for sensitive requests we may ask for additional information to confirm your identity. You may designate an authorized agent to act on your behalf.

8. Retention

Order and subscription records: at least 7 years, as required by U.S. tax and accounting law.
Marketing lists: only while you remain subscribed; deleted within 30 days of unsubscribe.
Analytics data: up to 14 months in Google Analytics.
Support conversations: up to 3 years.
Subscription-consent records: at least 3 years, as required by the FTC Negative Option Rule.

9. Security

We use industry-standard safeguards (encryption in transit, PCI DSS-compliant payment partners, restricted employee access) to protect your information, but no transmission over the internet is 100% secure.

10. Contact

Questions about this policy? Email privacy@moodifypetus.com.

Notice of Financial Incentive

Our "Get Fresh Home Plan" auto-refill subscription offers a discount (typically 5–15%) in exchange for enrolling, which qualifies as a financial incentive under California Civil Code § 1798.125. Full material terms, opt-in/opt-out steps, and our good-faith value estimate are described on the Subscription Terms page. We do not sell personal information for money.